Ed Lago is a Brazilian/Canadian 20 year game development veteran who has worked on game design, production, creative direction and business development. He is currently the Label Director at Creature supporting a large portfolio of some of the best immersive games being made. Ed is also a board member of the Baby Ghosts peer accelerator program and a mentor at Game Production Guild.

In his current role at the Creature Label, he was able to support 2024 Meta’s App of the year: Maestro, the 2024 Apple Vision Pro game of the year: Thrasher, the 2025 D.I.C.E Technical Achievement Award Winner: Starship Home and many others.

Previously, Ed Lago was the Executive Producer at Cloudhead Games where he managed the 2023 D.I.C.E award winning team behind the VR hit, Pistol Whip. Ed also helped ship Marvel Dimension of Heroes in partnership with Disney, Marvel and Lenovo and Finding Monsters VR working inside an internal R&D studio from Samsung Brazil.